There are numerous places online which sell art and trade online masterpieces. But what are the best places to trade your art? Where do customers go to buy genuine works from artists around the world?
The fourth annual report on the online art trade has been released by Hiscox. It examined data from ArtTactic and confirms the recent TEFAF report that online sales of art have not been impacted by a cooling global market. Hiscox highlights five key findings in its report. One of these is that online sales increased by 24% last year to $3.27 billion, an increase of 24% from the previous year. The other two findings are equally impressive: smartphone users spent more time on the Internet than their predecessors, and more people than ever are buying and selling art online.
Social media
Facebook was founded by Mark Zuckerberg in 2004 and within a decade, nearly everyone had joined. This social media platform was immediately adopted as the most useful way to share photos and experiences. Art galleries realized that they could use the platform to showcase their art and spread awareness of it. But how can artists utilize Social Media for online art? What do they need to consider? Below are a few things to consider. The number of artists on these platforms can be overwhelming.
Smartphones
In a study of audience participation via smartphones, the artist, four experts, and the musician conceived the concept and developed a working prototype. Two iterative phases evaluated the app prototype and the concept, while workshops and live tests captured the results. The artists and audience members were interviewed about their expectations, experiences, and needs. The results of the study are summarized in Figure 1.
Search engines
In a world where information is increasingly dispersed and digital, Search Engines (or SEO) can be useful as a tool to find art on the internet. The art world has moved online, including museums, galleries, auction houses, and artists. These online communities have provided many new opportunities to engage with art on a virtual level. The following are some examples of how Search Engines can be useful for artists. Listed below are a few examples of how Search Engines can be used to find and buy art online.
Art community sites
If you’re an artist, you’ve probably heard of online art community sites. While these sites have a variety of benefits, they can also pose a few challenges. First, you must make sure that the community is safe for you to use. People on these sites may be unscrupulous and look to take advantage of unsuspecting artists. Make sure that the community is free from spam, so that you can focus on the content that interests you.
Interactive web pages
There are many benefits to creating interactive web pages for online art. Aside from boosting the quality of the overall design, it can also be measured. With a little bit of research, you can see how users react to different elements and customize their experience. The data collected will also help you create more relevant content. If you want to sell a particular product, you can direct visitors to other pages that will suit their needs. An interactive page for online art can also increase the number of sales and help to boost the reputation of the brand.
Messages in art
There are a number of elements to consider when analyzing a work of art. The Theory of Communication defines these elements as the sender, message, medium, receiver, and context. Whether a work is created on paper or on the internet, the message is a statement made by the artist. A message may be a single word, phrase, or a series of words. The medium used to communicate a message is important, as well as the artist’s intention behind their chosen medium.
Developing relationships with buyers
Developing relationships with buyers when selling online art can be tough, but if you follow some simple tips, your online sales will take off. Developing relationships with buyers means interacting with them like a proper human being, rather than like a sales person. People will ignore you if you speak to them like a salesperson. Treat them with respect, curiosity, and kindness. You’ll have a much better chance of securing repeat purchases if you establish relationships with your customers.
